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Ignis was founded by Carmen Lucía Valdés, a guatemalan Business Engineer passionate about innovation, communication, and purpose-driven marketing. With a background in Philosophy, Politics, and Impact Entrepreneurship, she bridges strategy and authenticity to help brands grow with intention.
Ignis was founded by Carmen Lucía Valdés, a guatemalan Business Engineer passionate about innovation, communication, and purpose-driven marketing. With a background in Philosophy, Politics, and Impact Entrepreneurship, she bridges strategy and authenticity to help brands grow with intention.
After over four years in the e-commerce and SaaS industries, Carmen saw a need: many values-driven businesses weren’t reaching their audiences effectively online. Ignis was created to change that—helping brands amplify their message through Meta Ads, TikTok Ads, and Email Marketing with clarity and impact.
After over four years in the e-commerce and SaaS industries, Carmen saw a need: many values-driven businesses weren’t reaching their audiences effectively online. Ignis was created to change that—helping brands amplify their message through Meta Ads, TikTok Ads, and Email Marketing with clarity and impact.
Beyond her professional work, Carmen is also a trained singer in Complete Vocal Technique (CVT) and a self-taught image consultant, blending creativity and strategy in everything she does.
Beyond her professional work, Carmen is also a trained singer in Complete Vocal Technique (CVT) and a self-taught image consultant, blending creativity and strategy in everything she does.
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